WHAT IS GEOFENCING?

Geofencing is a location-based technology that allows a virtual boundary, called a “geofence,” to be established around a physical location or area, such as a store, a city, or a neighborhood. When a device or user enters or exits this geofence, certain actions can be triggered, such as sending a notification or alert to the device, tracking the user’s location, or activating a specific service or feature. LOGISTICS MARKETING group can help your business build a geofencing campaign for your business that captures your audience and potential customers in a hyper-targeted fashion.

How Does Geofencing Work:

  1. Setting up a geofence: The first step is to define the boundaries of the geofence, usually done by drawing a virtual perimeter on a map using GPS coordinates or other location data.
  1. Tracking location: Once the geofence is set up, the device or user’s location is tracked using GPS, Wi-Fi, or cellular data. This tracking can be done using a mobile app, a GPS-enabled device, or a browser with location permissions.
  1. Triggering actions: When the device or user enters or exits the geofence, the location data is compared to the geofence boundaries, and specific actions can be triggered based on pre-defined rules. For example, a retailer might send a discount coupon to a customer’s mobile device when they enter a store’s geofenced area.
  1. Notifying users: When an action is triggered, the user can be notified through various means, such as push notifications, SMS messages, or emails.

Geofencing is commonly used in location-based advertising. Geofencing technology offers a powerful marketing tool for businesses and organizations to reach their customers and improve their operations by leveraging location-based data.

Geofencing Marketing Benefits:

  • Increased Engagement: Geofencing marketing can increase customer engagement by delivering personalized, location-based messages to customers. For example, a retailer can send a special offer or promotion to customers when they enter a specific store location, encouraging them to make a purchase.
  • Improved ROI: Geofencing marketing can be highly targeted, which can improve the return on investment (ROI) of marketing campaigns. By reaching customers who are more likely to be interested in their products or services, businesses can increase their chances of converting them into paying customers.
  • Enhanced Customer Experience: Geofencing marketing can provide customers with a more personalized experience by delivering targeted messages that are relevant to their location and interests. This can help businesses to build stronger relationships with their customers and increase brand loyalty.
  • Real-Time Analytics: Geofencing marketing provides real-time data and analytics on customer behavior and preferences. This can help businesses to measure the effectiveness of their marketing campaigns and make more informed decisions about future marketing strategies.
  • Competitive Advantage: Geofencing marketing can provide businesses with a competitive advantage by enabling them to deliver targeted messages to customers in a specific geographic location. This can help businesses to differentiate themselves from their competitors and attract more customers.
  • Drive & Measure Foot-Traffic: With Geofencing, companies with physical locations can drive and measure “Foot-Traffic” of geofenced individuals back to their location.

Why Geofence Marketing for Your Business?

Geofence marketing is a powerful tool for businesses to reach and engage with potential customers in a specific geographic location. Here are some reasons why businesses use geofence marketing:

  • Targeted advertising: Geofencing allows businesses to deliver targeted advertising to potential customers who are in close proximity to their business. This can result in higher conversion rates and lower advertising costs.
  • Increased foot traffic: By delivering relevant promotions and discounts to customers who are in close proximity to their business, businesses can increase foot traffic and drive sales.
  • Brand awareness: Geofence marketing can help businesses increase brand awareness by delivering ads and promotions to potential customers who are in the vicinity of their business. This can be particularly effective for businesses that are new to a location or are trying to build their brand.
  • Personalization: Geofencing allows businesses to personalize their messaging and offers based on a customer’s location, increasing the chances of conversion.
  • Competitive advantage: Geofence marketing can provide businesses with a competitive advantage by delivering targeted offers and promotions to potential customers who are in the vicinity of their business, while their competitors may be targeting customers who are outside the area.

Addressable Geofencing:  “Digital Direct Mail”

Target specific households or addresses and serve highly targeted ads across multiple touchpoints to create brand awareness and build customer loyalty. In many way “Addressable Geofencing” is like “Digital Direct Mail”, but instead send a postcard or offer to a mailbox, your business can serve digital ads to devices at designated address. Addressable geofencing is a very effective standalone marketing tool as well as a great addition to an existing traditional direct mail campaign. LOGISTICS MARKETING group can design and effectively target your desired audience with addressable geofencing tactics.

How it Works:

  1. Create a Targeted List of Physical Addresses
  2. Design Ads that Include an Offer or Value Proposition
  3. Serve Digital Ads to Devices Located at Specific Addresses
  4. Track Your Campaign & Make Realtime Optimizations

Addressable Geofencing Benefits:

  • Improves Precision of Marketing Efforts
  • Reach Target Audience Across Multiple Touchpoints
  • Highly Targeted & Scalable
  • Serve Timely & Highly Targeted Digital Ads
  • Complement Existing “Direct Mail” Campaign”
  • Create Awareness & Reinforce Brand

Overall, both traditional geofence marketing and addressable geofencing are very effective ways for businesses to reach and engage with potential customers in a specific geographic location. Geofence Marketing from LOGISTICS MARKETING group can help your business increase website traffic, drive foot traffic, increase brand awareness, and deliver personalized offers and promotions to your target audience.

LEARN HOW GEOFENCING CAN HELP YOUR BUSINESS

Contact LOGISTICS MARKETING group Today

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